First off Red Bull is in my oppinion the best tasting of all the energy drinks. What also amazes me is what Red Bull is doing for almost every sport out there. Basically what it comes down to is the simple, Red Bull is one of the best marketing / PR companies in the world. They can take any sport and make it have mass appreall. Here is a great example.
Red Bull if you need my shipping address please hit me up at firstname.lastname@example.org